Slack provided us with a comprehensive branding kit that included typography usage, UI elements, photography, and previous marketing materials. Prior to partnering with our team, Slack had developed an internal, static presentation deck about “Slack + O365.” Taking all the content they sent over, I collaborated with our content strategist and another designer to create a wireframe and design an interactive and animated branding toolkit that reflected Slack's unique personality and voice.

Throughout our regular meeting with the Slack team, we gained insight into their vision for the project’s narrative. Though challenging at times, I enjoyed getting creative in the Ceros Studio and exploring different approaches. I utilized interactions to trigger elements to move around the canvas, interactions to progress through a phased-system, and developed a mini quiz without any code involved. It was a pleasure to collaborate with the Slack team to bring their vision to life.

In summary, I learned the importance of staying curious and thinking outside the box, using subtle animations to delight users without overwhelming them, and emphasizing the value of collaboration whether working with an internal or external team. By keeping these principles in mind, we were able to create a final product that aligned with Slack’s brand identity, met the project’s requirements and goals, and delighted the Slack team.

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