Shipt is a grocery delivery service that allows customers to order groceries online and have them delivered to their doorstep. Shipt offers a convenient and time-saving solution for busy individuals and families.
With an aim to grow their conversion rate, Shipt was looking to create an interactive and engaging experience showcasing the capabilities of their service, and allow users to complete a personality quiz and provide their information through a form, all while emphasizing the convenience and time-saving benefits of Shipt as a service.
Timeframe
October 2020
Client Team
Experimental Marketing Team
My Role
Lead Designer
Project Tone
Playful + Energetic + Conversational
Getting Started:
Shipt provided an extensive branding kit. In my approach, I acknowledged their clean yet playful tone. I incorporated some of their illustrated assets and animated them in the Ceros Studio, while also introducing organic shapes to further highlight their whimsical illustrations.
Layout and User Experience:
My approach was to develop a long-scroll piece with various interactive elements. Initially, the client suggested a 15-second video for users to watch before taking a short quiz. We wanted the piece to have more user engagement upfront so we proposed a hybrid model of an interactive tab selection alongside short GIFs showing Shipt’s mobile UI. At Ceros, we've created numerous quizzes, but for this experience, I wanted to allow users to explore more freely. We settled on a decision tree where users could easily go back and change their answers. After getting their persona result, users could explore other personas as well. Finally the piece would conclude with a few call to actions: a form connecting to their CRM and two buttons to learn more and sign up.
The Final Product:
Animated Illustrations:
Key Takeaways:
From my quick one-month pilot period working with the Shipt team, I learned a few key takeaways. First, it is important to create user interactions that are inviting and engaging without being overwhelming or too complex. Additionally, since Shipt’s branding is whimsical and fun, it is essential to keep the tone consistent when it comes to the page format, subtle animations, and clear interactions. Finally, we found that sometimes simple experiences can be more impactful, and it is crucial to strike a balance between creativity and functionality. By keeping these principles in mind and collaborating closely with our client, we were able to create final products that exceeded expectations and reflected the brand identity of Shipt.
+ Energetic 
+ Conversational 
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